Diana Cervantes, CSE

Diana Cervantes is the President of the North American Association of Sales Engineers, where she leads efforts to elevate the standards, visibility, and professional growth of technical sales professionals across the continent. With a deep understanding of both technology and client engagement, she fosters collaboration between engineering and sales to drive performance, innovation, and sustainable growth. Diana brings strategic vision and hands-on leadership to the role, guiding the organization’s initiatives in education, networking, and industry advocacy.

Before stepping into her current presidency, Diana built a dynamic career at the intersection of technology, consulting, and customer success. Her professional path spans over 15 years in SaaS delivery, CPQ implementation, product management, and client engagement roles. Throughout her career, she has consistently delivered results through analytical thinking, relationship-building, and a passion for solving complex problems. She is known for blending technical fluency with clear communication, making her a trusted partner in both executive strategy sessions and frontline solution design.

A first-generation immigrant and U.S. citizen, Diana’s personal journey reflects her belief in the power of perseverance, adaptability, and self-determination. She earned her degree in Computer Information Systems while working full-time, raising a family, and navigating the challenges of a new culture. Today, as a mother and a mentor, she channels her experiences into empowering others—particularly women and underrepresented professionals in tech—to pursue leadership and thrive on their own terms.

• Efficient Time Management
• Business Analysis Foundations: Business Process Modeling
• Best Practices for New People Leaders
• Sales Enablement
• Certified Sales Engineer (CSE)
• Advertising on LinkedIn
• Digital Advertising and Marketing 101
• SQL Programming
• SQL Essential Training
• Public Speaking: Energize and Engage Your Audience
• Agile Principles and Methodologies
• Agile Project Management | Bootcamp with Expert Live & Encore - LLPM0008
• Requirements Elicitation and Analysis
• Business Writing Principles
• Social Selling Foundations: Using Content to Drive Engagement
• Effective Presentation and Communication Skills Certificate
• Project Management Certificate for Information Technology Professionals

• DePaul University - BS