Rising from Rock Bottom: My Journey from $100 to Sapphire SEO Solutions
In 2007, I wrote my first piece of paid content. It earned me just $100 for the entire month. At the time, I didn’t know where it would lead, but I knew one thing — I loved writing, and I wanted to make it work. What started as a small freelance hustle quickly became a dream, and eventually, that dream turned into a full-time career.
Like many entrepreneurs, my journey hasn’t been linear or easy. It’s been shaped by challenges, gut instincts, long nights, and more than a few hard lessons. But the most important part? I never gave up — even when everything fell apart.
Starting from Scratch
After working for two companies in the content writing space, I went out on my own. In 2015, I officially launched my first business: Clever Creative Content. At that time, it was just me and a single client. A month later, we found a second client. The next month, a third. That third client eventually merged his business with mine, and we grew from one writer (besides me) to three.
We took on all kinds of writing work in those early days. SEO blogs, product descriptions, long-form guides, listicles — whatever paid the bills. Some of it was meaningful, most of it wasn’t glamorous, but all of it taught us how to work fast, write smart, and deliver real results. It wasn’t just about building content; we were building a reputation.
And then, in 2017, everything changed.
We met a new client who was launching his own business and needed a writing team. He needed us full-time. It was our first large-scale, ongoing partnership — and it became the foundation of our success. We worked with him from 2017 to 2024, producing thousands of pieces of content. During those years, I built a strong team, earned a six-figure income, and gained a reputation as one of the best in the SEO content game.
But behind all the growth was a truth I had learned early on — I was often underestimated.
Being a Woman in a Male-Dominated Industry
As a woman in digital marketing, especially working with male clients from certain countries, I was regularly undervalued. Many assumed I didn’t know SEO or questioned my rates. Some tried to negotiate me down to pennies per word. I had to prove — over and over — that I wasn’t just a decent writer; I was exceptional. I understood Google. I understood content strategy. And I knew how to grow a business through organic marketing.
That constant fight to be taken seriously wasn’t easy. But it fueled me. I worked harder, delivered better, and never compromised my standards. Eventually, I earned the respect — and the rates — I deserved.
Still, success came with sacrifices. For years, I worked six or seven days a week. I juggled side jobs like dog walking just to make rent in the early days. I didn’t have a safety net. I didn’t have funding. What I did have was drive — and a belief that if I just kept going, I could build something lasting.
Supporting Other Women
One of the things I’m most proud of is how many women I’ve hired and mentored along the way. While I never hire based on gender, I’ve always believed that women deserve a fair shot — especially in male-dominated industries like SEO and tech. I’ve seen firsthand how capable women are when someone believes in them. I’ve also seen how few chances they’re given.
Some of my best team members — the ones who’ve stood by me through the hardest times — are women who just needed someone to say, “You can do this.” That’s part of my mission now: not just to run a company, but to help other women step into their own success stories.
The Collapse of Clever Creative Content
For years, things were good — really good. I had built something sustainable. I was earning more than I ever imagined, my team was thriving, and we were delivering high-quality work for major clients. But in 2024, everything fell apart.
The man I had merged with years before — someone I trusted deeply — betrayed me. As AI started disrupting the content industry, business slowed. We were already feeling the pinch. But instead of working through it together, he took everything. He gutted the business and left me with nothing. I went from running a six-figure company to owing my writers hundreds of dollars. Overnight, I had no income, no clients, and no company.
I won’t sugarcoat it — it was devastating. There were days I couldn’t get out of bed. I had poured everything into that business, and in one swift move, it was gone.
But I wasn’t.
Building Something New: Sapphire SEO Solutions
In February 2025, I launched Sapphire SEO Solutions. This time, I knew better. I took all the hard lessons — don’t put all your eggs in one basket, don’t trust blindly, always have a backup plan — and applied them to this new chapter. We didn’t just rebuild the content writing side of the business. We expanded. Today, Sapphire SEO Solutions offers:
- SEO strategy and implementation
- High-quality content writing
- Digital marketing and brand consulting
- Social media management and planning
What makes us different isn’t just the services. It’s the heart behind the work. My team — some of whom worked without pay while we got back on our feet — are the reason we’re still here. They believed in me when I had nothing left to give. That kind of loyalty is rare. That’s real success.
Redefining What Success Means
I used to define success by the money. The luxury bags. The travel. The designer shoes. And don’t get me wrong — those things are fun. But when you lose it all, when you go from high six-figures to zero in a matter of weeks, you realize something: material success is temporary. Character, on the other hand, is what gets you back up.
Today, I define success as this:
- The courage to start over
- The team who sticks by your side
- The small wins after a big loss
- The freedom to do work you love
- The ability to help others rise with you
That’s what matters. That’s what lasts.
A Message to Women in Business
If you’re reading this and you’re just starting out — or maybe you’ve been knocked down — let me say this: no one is going to hand you anything. Complaints don’t build businesses. You have to build it yourself. You have to wake up early, stay up late, make the tough calls, and keep going when you feel like quitting.
Don’t wait for the perfect moment. Don’t wait for permission. Just start.
You’ll fall. You’ll fail. But if you get back up every time — even when the odds feel impossible — you’ll get there. One lesson. One step. One climb at a time.
That’s how I did it. And if I can, so can you.
